GraftSystems
Know what pays

Google Ads without the wasted spend

Search ads work for trades when they're run tight: the right phrases, the right area, negatives that keep the junk out, and tracking that ties spend to actual enquiries — not clicks. That's how we run them, and your ad budget is always your own money, paid straight to Google.

Get my free ads review

How it works
  1. 01
    Campaigns built around real jobs

    Phrase-matched searches for the work you actually want, in the area you actually serve — with a negative-keyword list that blocks the searches that waste money.

  2. 02
    Tracking wired to enquiries

    Conversion tracking connected to your enquiry form and phone, so the question "did that spend bring in work?" has a real answer.

  3. 03
    Your budget, in your account

    The ad spend is your money, paid directly to Google in your own account. We manage it; we never own it, mark it up, or hide it.

  4. 04
    Reported by source, honestly

    An enquiry is attributed to paid traffic only when the retained evidence supports the link — a click ID carried through to the form, for example. Phone enquiries can remain source-unknown until call attribution is in place, and unknown is never relabelled as paid or direct just because an ad happened to be running.

When we'll tell you not to run ads

Ads amplify a working setup — they don't fix a broken one. If your site or profile would waste the clicks, we'll say so and fix that first. Selling ad management to a business that isn't ready is how agencies burn trades' budgets.

Straight answers
Who owns the ad account?

You do. The account, the history and the budget are yours; we work in it. If we ever part ways, everything stays with you — same as the rest of our setup.

What budget do I need?

Less than most agencies imply, if the targeting is tight — but the honest answer depends on your trade and area, and we'd rather work it out with you than print a number here.

Do you take a percentage of spend?

No. Management is part of the monthly fee — £995 a month is the minimum monthly fee, and it includes management of one paid advertising channel (Google Ads or Meta Ads), published on the pricing page. If managing both makes sense, the additional scope is agreed separately in writing. Advertising budget is separate and paid through your own ad accounts. Your budget goes to Google through your own account and never passes through us.

Free lead & visibility check

See where you stand before you spend a penny

Tell us your business name and what’s frustrating you — we’ll take an honest look and send you what we find. No obligation, and the findings are yours either way.

Takes about a minute. A real person reads every one.

What’s the main problem?
How should I send the findings?

No automated 40-page report and no hard sell — I'll review it personally.