Google Ads without the wasted spend
Search ads work for trades when they're run tight: the right phrases, the right area, negatives that keep the junk out, and tracking that ties spend to actual enquiries — not clicks. That's how we run them, and your ad budget is always your own money, paid straight to Google.
Who it suits
- Trades whose customers search Google when they need the job done.
- Businesses that want to be in front of people already looking, in the areas they serve.
- Owners who are happy to ring back the enquiries themselves.
What is included
- Keyword and competitor research
- Search adverts written for your services
- Enquiry landing page and tracking
- Campaign adjustments as results come in
- Leads dashboard, with text or email alerts
- Monthly performance report
We manage the ads. You follow up the enquiries.
How it works
- 01
Campaigns built around real jobs
Phrase-matched searches for the work you actually want, in the area you actually serve — with a negative-keyword list that blocks the searches that waste money.
- 02
Tracking wired to enquiries
Conversion tracking connected to your enquiry form and phone, so the question "did that spend bring in work?" has a real answer.
- 03
Your budget, in your account
The ad spend is your money, paid directly to Google in your own account. We manage it; we never own it, mark it up, or hide it.
- 04
Reported by source, honestly
An enquiry is attributed to paid traffic only when the retained evidence supports the link — a click ID carried through to the form, for example. Phone enquiries can remain source-unknown until call attribution is in place, and unknown is never relabelled as paid or direct just because an ad happened to be running.
When we'll tell you not to run ads
Ads amplify a working setup — they don't fix a broken one. If your site or profile would waste the clicks, we'll say so and fix that first. Selling ad management to a business that isn't ready is how agencies burn trades' budgets.
Straight answers
Who owns the ad account?
You do. The account, the history and the budget are yours; we work in it. If we ever part ways, everything stays with you — same as the rest of our setup.
What budget do I need?
Less than most agencies imply, if the targeting is tight — but the honest answer depends on your trade and area, and we'd rather work it out with you than print a number here.
Do you take a percentage of spend?
No. Management is a published monthly fee: £395 a month for Google Search, £595 a month with Facebook & Instagram as well, or part of Graft Complete at £995 a month. Advertising budget is separate and paid through your own ad accounts. Your budget goes to Google through your own account and never passes through us.
Let’s get you more leads
Google Search, £395 a month. £295 one-off setup — nil if your ad accounts are ready.
Choose a package, or start with a free check.
Tell me about your business and the jobs and areas you want. The check is free, with no obligation to continue and no hidden proposal fee.
Reviewed personally by Paul.
