Your advertising, website, local visibility and enquiry handling, managed together.
Your full marketing and enquiry service, with one team responsible for keeping it moving.
Who it suits
- Building trades who want one person responsible for their marketing and enquiries, not several suppliers.
- Businesses missing calls and enquiries while they’re on the tools.
- Owners who want to see what the marketing produced, in quotes and jobs as well as enquiries.
What is included
- Facebook, Instagram and Google advertising, with research and optimisationResearch, setup, adverts, performance reviews and ongoing adjustments.
- Your standard website, built and managedA standard Graft template site when needed, plus ongoing management and improvements.
- Local SEO and Google Business ProfileWork on your services, locations and local presence.
- Social posts created and scheduledContent prepared from your business, photos and updates.
- AI visibility checksChecks showing how your business appears in selected AI answers, with findings explained.
- AI lead qualification, missed-call response and follow-upFirst responses, qualifying questions, missed-call follow-up and handover to you.
- Booking calendar, diary and customer dashboardKeep enquiries, conversations, appointments and job progress connected.
- Monthly service report and reviewSee the work completed, available results and what happens next.
How it works
- 01
Choose a starting point.
Pick a package or ask for a free check.
- 02
Agree the work.
Confirm your services, area, budget, package and setup requirements with Paul.
- 03
Get connected.
Supply business details, access and photos. We prepare and check the agreed setup.
- 04
Run and review.
Enquiries reach your dashboard. We manage the agreed work and keep you informed.
What is written down first
Complete includes the full standard service. The agreed scope and usage are written down before work starts.
Never lose a job to a missed call.
You're up a ladder and the phone rings out. The old way, that job books the next builder on Google. Ours texts them back within seconds, has a short conversation about the work, and hands you a warm lead to ring back — the job, the area and their name already in front of you.
- 01
A missed call triggers a text in seconds
The customer who just rang out gets an immediate, polite text from your business number — while they're still holding the phone. Answered calls are left alone; this only catches what you miss.
- 02
A short conversation gathers the job
What the work is, roughly where, when they're hoping to start, when suits for you to call round, and who to ask for. A few friendly texts — never a form, never a robot monologue.
- 03
It knows what NOT to say
It never quotes a price, never promises a date or a time, and never guesses about your job. Those are yours to say, on the phone, once you've seen the work — and it says so plainly to the customer instead of dodging.
- 04
The moment they'd rather talk to you, it stops
Someone says "just get him to ring me" and the texting ends there — the enquiry is flagged urgent for you to call. If you text the customer yourself, it stands down for good. Opt-outs are honoured instantly and in full.
- 05
You ring back with the full picture
The enquiry lands in your dashboard as a qualified lead with everything gathered, in the customer's own words. One call-back, no cold start.
What this is — and honestly isn't
This answers by text, not with a synthetic voice. The workflow is enabled for each client only after a successful live test, and Graft does not claim it recovered a real enquiry until the recorded evidence proves it. Voice answering is a separate thing we have not built — see below.
What's coming later: voice
Answering the phone in a voice is a different product, and we have not built it. When it exists we will say so here, show it running on a real business first, and only then sell it. Until then, the text loop above is what you get. The text workflow is enabled for each client only after a successful live test.
Get found for the work you want.
Give customers a clear picture of your business wherever they search. We improve your website and Google Business Profile, compare dated visibility checks, and use recorded enquiry sources to guide the next round of work.
- 01
Know where you stand locally
Start with the service and area searches that matter to your business. Compare your organic search and Google Maps visibility with relevant competitors, with a dated baseline to work from.
- 02
Build pages that explain your work
Fix technical and indexing problems. Improve useful, accessible service and area pages with your actual jobs, photos and answers to customers' questions.
- 03
Keep your Google profile accurate
Maintain the right services, categories, contact details and opening hours on your Google Business Profile. Support straightforward requests for genuine customer reviews.
- 04
Turn repeat checks into clear priorities
Compare dated observations at agreed review points. See visibility and competitor changes, the work completed, and what deserves attention next.
- 05
Bring AI-search visibility into view
Make your business information clear, accessible and useful. Record dated mentions in supported AI-search responses to relevant questions, alongside observed referral enquiries.
- 06
See where enquiries come from
Report recorded enquiry sources alongside the work and visibility changes. Search, Maps and AI referrals are identified where the available source evidence supports them.
Clear work. Clear progress.
You see the changes made, dated visibility observations and recorded enquiry sources separately. Together, they help you understand your starting point, assess progress and choose the next useful improvement.
Straight answers
Does Complete include a website?
A standard Graft website is included when you need one. If your existing website is suitable, we work with it. The scope is confirmed before setup.
Do I need Complete to get leads?
No. The advertising packages cover managed advertising, the dashboard and owner alerts. You contact the enquiries yourself.
Will it quote prices to my customers?
Never. A price question gets an honest answer — that you'd need to see the job first — and the conversation carries on. Pricing stays yours, on the phone, where it belongs.
Does it answer the phone with a voice?
No — and we won't pretend otherwise. Today it answers by text, seconds after a missed call. Voice answering is on the roadmap; we'll sell it when it runs to a standard we'd put our own name on, and not before.
Can you guarantee rankings or leads?
Rankings and enquiry volumes vary with your market, competition and the search provider. We commit to useful work, clear priorities and reporting you can follow; no fixed position or number of leads is promised.
Am I tied into a long contract?
No. The service runs month to month.
Let’s get you more leads
Graft Complete, £995 a month. £750 one-off setup.
Choose a package, or start with a free check.
Tell me about your business and the jobs and areas you want. The check is free, with no obligation to continue and no hidden proposal fee.
Reviewed personally by Paul.
