More local enquiries.Fewer missed jobs.Proof of what works.
We get your trade found on Google, follow up every enquiry the second it lands, and show you exactly what’s bringing in the work — so you spend on what pays.
Good trades lose work for three boring reasons.
They can’t be found
You’re three pages deep on Google while a worse outfit takes the call. If they can’t find you, they can’t hire you.
Enquiries go cold
You’re up a ladder, the phone rings out, and by teatime they’ve booked someone else. Slow follow-up loses the job.
Can’t tell what’s working
Money goes out on ads, flyers, the van wrap — and you’ve no real idea which one actually brought the work.
Four jobs. We do them properly, then prove it.
Get Found
Rank in your area on Google and Maps so the right local jobs land with you first.
Never Miss a Lead
Missed-call text-back and instant replies catch every enquiry, even mid-job.
Cut the Admin
Quotes, reviews and follow-ups run themselves, so you’re not doing books at midnight.
Know What Pays
See where every job came from and what it was worth. Spend on what works.
An established Belfast removals firm. We set up lead-source tracking so every enquiry now shows where it came from — Google, search, Facebook, referral or word of mouth.
What lead tracking actually looks like.
Most agencies hand you a report you can’t read. We give you one plain screen: every enquiry, where it came from, what it’s worth, and whether you won it.
The full kit. Built once, runs in the background.
Four steps. No jargon.
Free check
We look at how you show up online and where you’re leaking jobs. No charge, no waffle.
We set it up
We build the lot — site, profile, follow-up, tracking — and handle the fiddly bits.
Goes live in your name
Everything’s owned by you from day one. We just keep it running well.
You see what works
Watch the enquiries land and the sources stack up. We tune what pays.
I’m Paul. You’ll deal with me — not a call centre.
I started Graft Systems because I watched good local trades lose work to worse outfits with better marketing. No accounts manager, no jargon, no 12-month tie-in. Just the kit that brings in jobs — set up properly and kept running.
If it’s not making you money, I’ll tell you straight.
Straight answers.
- Why am I not showing up on Google Maps?
- Usually it's an incomplete or unverified Google Business Profile, the wrong categories, or inconsistent business details across the web. We check your setup and tell you plainly what's holding you back.
- What does SEO cost for a small trade in Northern Ireland?
- It varies with what you need. We start with a free check, show you the gaps and what each could be costing you, then you choose what to fix. No long lock-in beyond a short minimum term.
- How do I get more leads as a builder or tradesperson?
- Get found where customers search, reply fast when they enquire, follow up quotes, and track which channels actually bring in work so you spend on what pays. That's the system we put in place.
- Will you guarantee me number one on Google?
- No — and be wary of anyone who does. Local rankings move and depend on things outside anyone's control. We promise measurable improvement we'll show you, not a position.