The difference
Most agencies show you clicks. We show you customers.
Rankings and impressions don't pay your wages — jobs do. We track as many enquiries as technically possible back to the source that brought them in, and we clearly flag anything that can't be identified. No guesswork dressed up as a report.
Example — an enquiry, with its source attached
Name: Sample Customer
Job: House removal, Lisburn
Source: Google Ads
Google AdsOrganic SearchFacebookReferralWord of mouthDirect
Honest limits
- →We track the channel, not the exact keyword.
- →Facebook ad vs Facebook organic needs tagged ad links.
- →Some cross-device clicks can’t be linked.
- →Pure word-of-mouth shows as Direct unless we add a “how did you hear about us?” question.